The company — previously known as eShopWorld — is a major global direct-to-consumer (DTC) e-commerce specialist. It’s providing the “100% carbon-neutral shipping” to its clients, which include Gucci, its parent company Kering, Abercrombie & Fitch, LK Bennett, J Crew, and other major brands. “The carbon-neutral promise extends beyond just transcontinental air freight to include first, middle, and last-mile deliveries”, it said.

Its achieving this via offsetting and said it will fund renewable energy production by supporting EcoAct-verified wind farm projects.CEO Tommy Kelly said: “As cross border e-commerce continues to elevate economies all over the world, we must ensure that what’s good for business is also good for the planet. These offsets create a high level of value for our clients and, in turn, their consumers.”It’s an important development given that companies are increasingly looking for sustainable solutions and the consumers who shop with them expect to be provided with eco-friendly options.LK Bennett’s Digital & Marketing Director Zoe Donovan said the label’s “consumers as well as our internal stakeholders value every effort made to help the environment” and that “being able to provide sustainable deliveries through ESW’s carbon offsets are just one of the many reasons they are such a vital partner to our brand”. And Dan Stenson, Business Director of Catbird NYC, added:“Sustainability is very much a core value for [us]. Offsetting the carbon emissions from shipping is a big step toward helping to leave the planet in a better place than it is today.”